Petit Jean Packaging

Client: Petit Jean Meats, Arkansas

With the Old Style label, Petit Jean Meats wished to incorporate the history of the company. I rebuilt parts of the truck in Photoshop and incorporated it into the label. 
The bacon board was a longer process, since the client wished to target an audience that shops at places like Whole Foods. I conducted a competitive analysis of package color and shelf placement and then designed the product according to strict USDA guidelines that governed word size and placement. 
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